Sparkleminds Case Study

Sparkleminds Case StudySparkleminds is amongst the most established franchise consulting firms in India. Sparkleminds take pride in having served all types of clients from various backgrounds. Small shop owners, individual sole proprietorship firms, private limited company, and fortune 500 companies have benefited from their wide range of franchise development services in India. Most importantly, Sparkleminds ensure on-time delivery and budget-friendly services.

Business Needs

Following were the business needs, to capture the entire Sparkleminds model.

  • Designing
  • WordPress solutions
  • Mobile responsive
  • A user can fill expansion form

We build a website with the help WordPress which would be perfect as per their business needs and their functionality as it did not require them to have any dashboard or any other such functional activities. The reason is that WordPress is one of the most sorts after open source Content Management System that would serve the purpose of as the would be needing constant updates on the content for the website. Another major reason being there is a lot of template’s that could be used which would go according to the content and theme of Sparkleminds.

The biggest merit of using a WordPress site is Yoast could be included on the site which is majorly used to make the site Readability and SEO friendly, which could bring the website listing on the first page on any search engine platform and also the content could easily be edited and changed whenever it demanded change. New pages could be added easily without the intervention of any developer vice -versa.

Design plays an important role in the WordPress CMS as there are a plethora of options that can be chosen which would suit the business as per the content and the website needs which can be updated on a timely basis.

We made the Sparkleminds website mobile responsive for the fact that in recent times every desktop working has come on the app-based working and in today’s time on one has the time to sit on a desktop and work people prefer their phones and in case you do not have a mobile compatible website, they are out of the league in many ways. Therefore, we ensured that not only Sparkleminds is mobile compatible but also fits the configuration of every mobile needs for better reach and stability.

Sparkleminds is into a domain where they help the business owner in expanding their business in any given sector or domain and for any type of location. To ease their work, we built a provision for expansion form on the website which can be filled by the business owner which once filled will be received by the concerned person via mail-in order to keep the details confidential. We also built a provision for Franchise Quiz which the business owner has to participate in order for us the estimate what would be the best action plan for them to expand and set up a franchise business successfully without any hindrance.

Our Solution

We built a website for Sparkleminds wholly based on – WordPress solution as it is easy to be used, the content for the website can be updated at any given time and does not require a guidance of a web developer, and it is a user-friendly platform that is majorly used worldwide. The important benefit they received by it was they could include Yoast in it to make the site SEO friendly and which could be changed on a timely manner whenever needed in order to keep them step ahead of their counterparts in the industry.

The design of a website plays a very important role for the company as it is one of the first few things any business owner, entrepreneur or a business seeker would visit the company and by imbibing WordPress this worked in their favor as they now could change themes as and when it required them to in order to go with the changing times in the industry. WordPress has a lot of themes that can be made use of for free and change with changing times.

Mobile Responsive is another major platform we worked for them as they were catering to the business owner and they did things that can happen on a phone rather than sit in front of a desktop and spends hours together, therefore making the website mobile compatible was a major support for Sparkleminds. This was one of the best ways to adapt to the changes in this particular field.

Expansion Form & Franchise Quiz is two major and important steps that a business owner has to undergo in order for us to thoroughly understand their business model and how they can be contributed and tweak the business model in order to make it Franchi-sable for entrepreneurs to easily adapt and function on the lines of set business rules and regulations.

Outcome

The outcome of the project delivery was

  • Content now can be changed as and when required without our intervention
  • Yoast has been implemented – to make the site Readability and SEO friendly
  • Designs now often change as and when required
  • The site is made user-friendly on both the ends – For the Business Owner as well as for Sparkleminds